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The Ecommerce Functionality.
| What Do E-commerce Systems Do? |
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Web applications implement the functions of electronic commerce: the customer
touching marketing, shopping, ordering, fulfillment, and customer service
business processes for B-to-B and B-to-C applications.
Business-to-Consumer
Business-to-consumer (B-to-C) electronic commerce is online retailing or e-tailing.
It involves consumers shopping for and buying personal and household products.
It involves merchants using internet marketing and merchandising techniques to attract
and retain customers as well as to promote products and services to them.
Business-to-Business
Business-to-business (B-to-B) electronic commerce covers a broad range of business activities. For
example, B-to-B systems exchange business documents, such as purchase orders
and invoices, between pairs of partners in a supply chain. They may implement a
virtual marketplace (e-marketplaces or exchanges), wherein a single large
manufacturer can consolidate the purchase of the goods that are the input to
its manufacturing process from many smaller companies. Such a marketplace may
enable a large retailer to purchase the goods that it sells in its stores. Or,
marketplaces can become trading marts or exchanges for commodity products or
the range of products of a given type or associated with a particular industry
segment. B2B system solution also automate the purchase of goods that support
businesses’ maintenance, repair, and operation (MRO). Business on internet
has been growing consistently since last few years leading to a revolutionary change.
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